Usage-led engagement
More and more, video subscription services understand, interpret and act on what you watch. ITG has taken the lead with Virgin Media to deliver on the vision of quad-play with the TiVo V6 box at the core.
- When customers subscribes to Virgin Media’s TV TiVo box passes, data is downloaded to a shared data warehouse to provide our data scientists with rich customer insight.
- Deployteq maintains evolving profiles for every Virgin customer, integrating with machine learning to identify likely churns and product upsell opportunities.
- Deployteq selects the channel priority (app, email or TiVo) and optimal contact time, with users able to tailor content to customers and achieve maximum engagement.
“ITG goes above and beyond for me to increase customer engagement and drive sales.”
Digital Marketing Communications Manager, Virgin Media
